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Forget the $5K/mo agency. The new pest control marketing stack — exclusive pay-per-lead + Google Business Profile + AEO content — beats traditional marketing on cost, ROI, and time.

What does pest control marketing actually cost in 2026? We break down agency retainers, DIY ads, and pay-per-lead with real ROI math, hidden costs, and the right path for each business size.

Pest control companies pay $40-90 per lead on Bark, Angi, HomeAdvisor — then race 4 other contractors to call first. Why the math no longer works in 2026.